There are so many different platforms out there for running and administering a website that good web design basics sometimes get lost in the shuffle. Good web design has some characteristics that make it usable and attractive at the same time and, by knowing what they are, you can be sure you're getting the best for your website.
Information and Organization
Good web design is characterized by having a logical ordering of elements that make it easy for users to get through the site and to the information that they need. All the bells and whistles aside, the Internet is still all about information. If you have sloppy navigation and if it's hard to figure out where your menus lead, then you do not have good web design.
Every page within your site should have a point and those pages that do not should be eliminated. One hallmark of bad web design is adding pages just to have them there. Each page should offer something to anyone who visits it. Some pages are best combined with others. For instance there's no reason to have your About Us page separate from your Contact page if your contact information is just a phone number and an email address.
Your page should also have persistent navigation options. This means that your visitor can always go back to the page that they were just at by clicking a link or go back to the homepage from any page within the site. There should be no dead ends on a well-designed website!
Graphics and Media
Good web design incorporated media intelligently, not gratuitously. This means that videos have to be clicked before they load and play but that there is a still frame that shows what they are. It also means that people have a way of turning slideshows on and off, muting or turning music on and so forth. There shouldn't be so much graphic content on the page that it slows down people's computers when they visit the site. This is the best way to make people want to go somewhere else and it makes your site look amateurish.
Integration
Good web design will oftentimes integrate several web services onto your site. For instance, it's normal to have social bookmarking icons on just about every site these days to make sure that people can "share" a site without any real effort. This encourages people to give your site a social networking endorsement.
There are plenty of other services, such as photo hosting services, that can be integrated into personal and business websites, as well, and these can offer quite a bit of fun functionalities. This means that your site is more than the sum of its parts. Good web design has a way of making your site into an experience that is fun for the visitor, that makes information easy to find and that presents exactly the image you want to anyone who happens to find your spot on the web. Good web design can make your business or personal content shine!
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Salli Berman is the Documentation Specialist at WRIS Web Services, a Cleveland web design and development company. WRIS also offers ColdFusion web hosting.
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